Strategic content writing
for busy teams that want a true partner.
I write content for established organizations and service-based businesses that builds trust and sells like hell.
Does the writing need to be done, or done right?
If I had to guess, you probably want it done right.
If you’re investing in long-form content, it’s because you know it’s how you get found, build trust, and attract the right people.
And like any serious investment, it needs good execution to pay off.
Things can break down when the writing ends up in a shootout with real constraints. This is where I come in.
I’m here to help you protect that investment.
Does any of this feel familiar?
The objective isn’t fully clarified before drafting begins.
Momentum takes priority over pressure-testing the messaging or the brief.
Internal context slowly overtakes audience relevance.
Revisions stretch the timeline without strengthening the work.
By the end, it goes live because it's finished.
These are some of the ways long-form content loses its impact (insert sound of air being released from a balloon here). Don’t get it twisted: this doesn’t happen because teams don’t care or because outsourcing doesn’t work.
In my experience, long-form content needs editorial and strategic stewardship from start to finish. And that’s what you’ll get if you work with me. I’ll stay close to the work and your team so the original objective doesn’t get lost along the way.
Howdy! I’m Reggie, but you can call me The Content Cowgirl
With 12 years of experience across PR, journalism, communications, advertising and marketing, I bring an editorial perspective to every assignment.
aka I optimize for storytelling and readability just as much as I do for searchability, so you rank AND wrangle new fans.
I also bring a strategic perspective, which means I approach briefs as a starting point, ask lots of questions to help close gaps.
So you’re looking for a reliable content writer who delivers work that’s aligned and unmistakably human, I’m your cowgirl.
Content writing services
Show up and show out with articles, brand journalism, case studies, whitepapers, monthly newsletters and reports that build authority and help you hit your goals.
What it’s like to work with me
(According to my clients)
“Reggie’s work is phenomenal, and I greatly appreciate not just the wordcraft that goes into her writing, but the creative and strategic thinking as well. Every paragraph is well thought through and intentional, which leads to highly impactful work. She is also a joy to work with, full of positive energy, and always seeks to provide solid rationale for the choices she makes.”
— Gino Tan, Manager of Content Marketing at Armstrong Collective
“Raegan’s strong background in tourism, combined with her expertise in SEO and GEO optimization, has played a key role in growing our organic search performance. Beyond the results, her writing is engaging, accurate, and thoughtfully crafted for both travellers and locals. We trust her expertise completely and feel well supported by her work and insights.”
— Darby Svendsen, Social Media and Content at Tourism Kelowna
“Reggie was an absolute joy to work with. She gathered and distilled a lot of information into clear and comprehensive report. She was responsive, met the milestones and kept us on track. Her support made the project better.”
— Brenda Badiuk, Chief Operating Officer at Brivia Consulting
Ready to ride?
Fill out my intake form to get started.
Let me know what you’re working on and where you’d like it to go. I’ll take a look and follow up within a few days.
